ActiveCampaign is an advanced marketing automation and sales CRM solution with a foundation in email marketing. Jason VandeBoom created it in 2003, but when ActiveCampaign started, it started as a conventional software firm with a focus on private labeling and letting users resell. About a decade in, VandeBoom decided to transition to SaaS, which allowed the company to have more control over the user experience and establish a certain revenue stream. Today, ActiveCampaign is one of the biggest names in the SaaS industry with 100+ employees in its offices.
ActiveCampaign is a one-stop marketing solution that promises “marketing automation that listens and learns.” The platform merges email marketing, automation, sales and CRM tools, and targeted messaging tools to streamline the user experience.
Customer data is consolidated and organized so that users can make bigger-picture marketing decisions throughout all stages of the customer journey: from initial contact to conversion to long-term relationship nurturing. The software is ideal for small-to-midsize businesses, allowing them to build and segment contact lists, send professional drag-and-drop emails, manage marketing campaigns, track and analyze customer behavior, and measure overall website and email campaign performance.
Number of contacts
They do not automatically increase your contact limit. You’ll need to move your account limit up manually. An alert will display in your account when you approach your limit.
HTML Template system
Access templates through the main dashboard, which you will notice is loaded with features and metrics. This is a major plus, as you gain a true overview of performance at a glance.
ActiveCampaign has thirty pre-designed templates, which you can view from ‘Campaigns>Manage Templates.’ Create your own customized template to align with company branding, messaging, etc.
create your own templates utilizing knowledge of HTML and or import a template created elsewhere.
Limits on Emails per month
By default, it is set to 50 emails per connection.
List Segmenting and Tagging
Tags are a versatile feature in ActiveCampaign. You can use them to start contacts’ journeys in automation, hide and show relevant content, and display essential information about contacts in an easy-to-digest fashion.
In ActiveCampaign, segmentation is built and designed through lists, tags and custom fields. You have segmentation opportunities at your disposal throughout the platform to segment your contacts with precision and efficacy.
They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Support or Help System
Digital marketers who use ActiveCampaign can access support over the phone between the hours of 8 am – 4 pm CST. They can also access Live Chat, which is available via ActiveCampaign’s Help Center when you click the ‘help’ button.
Lite, Plus, Professional and Enterprise plans include live chat and email support. Enterprise plans also have access to phone support.
There’s also an online help center where you can find helpful articles, one-on-one training, videos, guides, community answers, provide feedback and have the option to contact support.
Integration with products
With over 150 apps and integrations, there’s no shortage of options to enhance your email marketing campaigns with form creation, lead generation tools, event management, sales assistants, eCommerce, analytics and even CMS tools.
you’ve made edits to your template, now it’s time to send your newsletter. You can do this via ‘Campaigns>New Campaign.’ From here, select the type of campaign you wish to start.
You have six options:
1. Standard (one at a time)
4. Split Testing
5. RSS Triggered
From the editor, you’ll also be given the option to enable or disable mobile responsiveness. Digital marketers can even view a preview of their desktop version, email client, send a test email and their name emails.
Within the editor, track the following parameters:
1. Open/read tracking
2. Link tracking
3. Reply tracking
4. Google analytics
5. Campaign Archive
After finalizing edits, you will be shown a summary of your campaign which will ensure all of the details are accurate before pressing send.
Creating customer satisfaction forms
Yes, they have customer satisfaction forms
You can test the following elements of your campaign:
1. Sender information (the name and email address the campaign is from)
2. Content (the body of the email)
3. Subject lines
Through split testing, create multiple versions of an email and make specifications as to how many contacts receive each version of the email.
Social media and sharing
ActiveCampaign, gives you the ability to monitor your Social Activity on Facebook and Twitter. This is a great tool to enable you be more responsive to your Social Network.
ActiveCampaign to show each visitor the most relevant content and products on your site. You can use any tag — whether it’s based on interest, sentiment, or engagement — to personalize text and images.
Email Marketing Prices and Plans
The Pros and Cons of ActiveCampaign
- Ease of use
- Zapier Integration
- Automation split testing
- Facebook connection only. available for higher priced plans
- Key features held out for people just starting