About Constant Contact
Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.
Constant Contact is directed towards small businesses, but their prices aren’t the most affordable, especially when you consider that their features just aren’t that advanced. Plans start from $20/month but this only allows for 500 subscribers. We were also quite disappointed when they removed the events management feature.
Constant Contact allows marketers to bundle multiple email addresses into a list, then send individual emails to each recipient. Marketers frequently use third-party tools to generate that list, such as lead-generation, invoice, and ecommerce tools (or whatever your application might be). They use filters or queries within these tools to slice and dice data appropriately to feed a list in Constant Contact. Developers can create a seamless integration between their tools and Constant Contact so that marketers can extract the most information out of their tools when implementing a campaign.
With Constant Contact, marketers can build a highly relevant message and create interactive conversations with specific groups of recipients – relevance is what makes the difference between impactful marketing and spam (and, of course, we use some techniques so that these emails are not confused with spam). Further, marketers can scale those groups as the positive response grows, without having to break recipient lists into subgroups to manage volume.
Let’s say a marketer wanted to send an email only to the subscribers who spent more than $100 with her company last month. That information might be contained in an ecommerce application, such as Big Commerce. The parsing and development of those lists normally happens in the ecommerce platform. their open API lets customers synchronize and segment lists based on data from outside sources. We’re integrated natively with hundreds of applications that serve small businesses, and that number keeps growing. That includes content management systems (CMS); business management apps; customer relationship management (CRM) systems, such as Salesforce, Microsoft Dynamics, SugarCRM, and Zoho; and business intelligence/analytics platforms.
Number of contacts
There is no limit of how many contacts you can email in a month. Though emailing to a large list of contacts will increase your monthly bill.
HTML Template system
Email providers have created numerous free templates for their customers to use for their email marketing campaigns. And the leading providers’ templates are all written with HTML, XHTML, or HTML5 (all versions of HyperText Markup Language, the code that dictates structure and content on websites and emails).
With Constant Contact, you can create an HTML email in a few ways:
1. Make a customizable branded email marketing template
2. Choose a non-branded template and make it your own
3. Use a customizable “blank” template
4. Insert custom code into an advanced editor
5. Have Constant Contact’s professional services team build one for you
Constant Contact has dozens of templates in its library. Each template is reusable and built for both desktop and mobile. Once you pick a template, you can customize it with your own images as well as your brand’s colors and fonts.
Limits on Emails per month
There is no limit to how many emails you can send out from your account per day. Your pricing depends on which plan you have and the total number of active contacts in your account.
List Segmenting and Tagging
You can apply tags to new and existing contacts. If you have an idea for a tag and you’d like to add it to a group of existing contacts, simply go into Contacts, search for the contact by name, and click to add a tag.
Have an email you send out on a regular basis? Want every person who signs up to your newsletter to receive a specific email on a specific day? This amazing feature will allow you to easily set up a series of emails that will automatically be sent.
Support or Help System
Constant Contact ensures that you’ll always have the support you need to make your marketing campaigns succeed. Through the platform, you can get advice from marketing experts. If you prefer self-service, the platform also provides a comprehensive KnowledgeBase with step-by-step guides and how-to tutorials. You’ll also get access to a user community of small business owners like yourself.
Integration with products
The platform also helps you use email marketing to boost your online store’s growth. The software can help you find new customers and keep them engaged. You can also promote products and services through targeted emails and landing pages. Integrations with eCommerce platforms like Shopify, WooCommerce, and BigCommerce make it easier for you to streamline marketing efforts for your online
Not only can you share your newsletter in just a few clicks on your favourite social media sites, but you can integrate campaigns to Facebook that will allow your business to grow
Constant Contact has made adding images to your emails so easy with their lightweight library function. PLUS you can access thousands of free images in the library if you can’t locate that perfect image.
Creating customer satisfaction forms
Yes, they have customer satisfaction forms
With Constant Contact’s A/B testing feature, you create two different subject lines that are each sent to a portion of your contact list. The software determines the better-performing subject line and automatically sends the winner to the rest of your audience.
Social media and sharing
Constant Contact can also support social marketing campaigns for your business. The platform lets you schedule, share, and monitor content from its dashboard, so you can save time switching between social media sites. You can also respond to messages and comments on social media right from the Constant Contact dashboard.
Subject line personalization lets you add contact details, like a first or last name, to your subject line. When your contacts read your subject line, they’ll see details unique to them.
Email Marketing Prices and Plans
The Pros and Cons of Constant Contact
- Intuitive and elegant UI
- Offers social media campaign integration
- Selection of commerce and event integrations
- Templates don't offer much flexibility
- Pricing will add up once you have thousands of contacts