GetResponse is a popular marketing automation platform with over 350,000 customers in 183 countries. GetResponse’s core offering is email marketing, but offers a variety of marketing tools such as webinar and sales funnel software. The majority of GetResponse customers are small to medium sized businesses with less than 30 employees.
GetResponse is a complete email marketing solution that’s designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Its email editor allows users to draft newsletters without any prior knowledge of coding. In addition, this email-drafting portion of GetResponse includes templates for designing beautiful emails and free images to reduce graphic-related costs.
Getresponse pricing and plans
There are four Getresponse plans:
- Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
- Plus — starting at $49 per month for up to 1,000 subscribers
- Professional — starting at $99 per month for up to 1,000 subscribers
- Max — negotiable.
As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic,’ ‘Plus’ and ‘Professional’ plans (respectively).
GetResponse offers an email builder that allows you to create email templates from scratch. Also, GetResponse includes over 110 pre-built email templates that you can use as a starting point.
Email template layouts are customizable. You can add sections with empty areas you can fill with different types of message blocks such as images, buttons, text, and products from your e-commerce store. You can save whole sections or blocks from your editor, and reuse them for future campaigns.
Once you have created your template, you can test send and preview emails before you launch your campaign. GetResponse allows you to see how emails will appear on different devices, and also different types of inboxes including:
Limits on emails per month
They don’t impose limits on how many emails you send during the billing period. For one low price, you can send unlimited emails.
Tagging allows you to label anyone in your contact database. Tags in GetResponse work the same way you might know from other services, like WordPress. You can assign any number of tags and use them to build personalized and relevant communication with contacts in your lists.
Tags can have many uses, here are some of the most important facts about tags that you can use in your account:
- You don’t need to follow any specific naming patterns. People usually assign tags based on predefined phrases, for example, engaged, active, responsive, customer, or prospect.
- Just enter up to 64 alphanumeric characters and don’t use spaces.
- You can assign an unlimited number of tags to each contact.
- You can search and segment tagged contacts to create targeted campaigns.
- In a marketing automation workflow, you can assign or remove tags based on customer actions.
- Tags help design marketing automation workflows, you can use them to trigger specific follow-up actions.
- Tags allow you to analyze individual customers and track their activity.
- You can clear tags at any stage of your marketing automation workflow and start the tagging over.
GetResponse’s marketing automation feature lets users build scalable workflows based on customer journeys. Action-based autoresponders allow for the creation of messages that are triggered by relevant recipient actions – with personalized one-to-one responses. In addition, GetResponse provides users with advanced segmentation tools that enable them to divide their contacts into subgroups and tailor emails accordingly.
Support or Help System
Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.
You’ll have to use live chat (24/7) or email support.
And the email support provided by Getresponse is available in 8 languages, which is commendable. These are: English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.
GetResponse integrates over 120 third-party different platforms. Below are some of GetResponse’s most popular integrations.
- Google Analytics
GetResponse’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.
You can define the segment conditions to include or exclude portions of your list.
You can create complex segments in GetResponse using any and all logic. Specific operators included in GetResponse’s application are:
- doesn’t contain
- starts with
- ends with
- doesn’t start
- doesn’t end with
- is less than
- is greater than
- is equal to
- is other than
- is less than or equal to
- is greater than or equal to
Brand your business with perfect design. Choose from their database of over 500 HTML templates to create professional emails that encourage engagement with your email marketing campaigns.
A/B test is a type of broadcast in which a list is split into 2 parts. The first part defined as a testing group will be further divided into equal segments each receiving different creative content. The other list – the remaining part of addressees receive the best-performing version of the test. This technique lets you measure the performance of every message element in terms of conversions and determines which is more effective.
Spam compliance rules and setup
This anti-spam legislation requires that each email should contain: a legitimate header, a valid “From” address, a straightforward “Subject” line, an unsubscribe/opt-out link and/or instructions and a physical address. It also states that all unsubscribes must be processed within ten days of receipt.
Social media and sharing
Your subscribers can help spread the word about your messages! Use drag-and-drop social sharing icons for:
With GetResponse you can use the personalization features both in the subject line and in the body of the message. To use them for personalization, either select it from the list or simply type the custom field’s name inside double square brackets, like this:
– [[favoritecolor]] – prints the value of the “favoritecolor” custom field.
– [[shoesize]] – inserts the value of the “shoesize” custom field