Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
While you can use Klaviyo to make email marketing easy, its power comes from data. At its core, Klaviyo is a data science company, with email marketing being its primary customization avenue. In this course, we’ll look at Klaviyo’s segmentation, automation, integrations, metrics, and email design capabilities. Let’s dive in!
Join over 30,000+ merchants across 80+ countries using Klaviyo to deliver memorable customer experiences across owned marketing channels — email, SMS, social, loyalty, web, and push.
Number of contacts
Once get register with Klaviyo, They provide 1-250 free contacts after that you need upgrade your plan and you will get 251 – 500 contacts: $20/month like goes on…
HTML Template system
Klaviyo lets you save blocks of your email that you can reuse in future templates. Save your email header once and just drag it into your emails instead of recreating it over and over. You can also save full templates to use for future emails
Limits on Emails per month
Users can send out roughly 10 emails per month per subscriber. That means that if you have 45,001-46,000 subscribers, you can send out approximately 460,000 emails per month. If you have 46,001-47,00 subscribers, you can send out 470,000 emails per month
List Segmenting and Tagging
The tagging system allows you to label campaigns, flows, lists, and segments with tags.
The following are some use cases for tags:
1. Tags can denote which stage a communication or list/segment is in the marketing funnel. For example, you may have a number of flows aimed at prospects, and some aimed instead at existing customers.
2. Tags can help you keep your holiday marketing campaigns, lists, and segments organized and accessible. This way, you don’t have to search back through pages of lists and segments to find groups that you only email during certain holidays.
3. If you have multiple departments and/or users within your organization using Klaviyo, tags delineate team and/or individual responsibilities.
4. If you send different types of campaigns to different lists or segments, you may want to tag them to stay organized. For example, you may want to separate product releases, sales, and announcements.
As soon as your emails start sending, Klaviyo will automatically track the results.
Autoresponder Results and Conversions
1. Welcome Emails for first time purchasers.
2. Post-Sign-up follow-up if a user hasn’t hit key features.
3. Abandoned Carts.
4. Personalized Thank You’s for big purchasers
Support or Help System
Support is now Available via Live Chat
They have many customers with free plans using the Klaviyo platform. At this time, they are only able to offer live chat support to customers on paid plans. their Help Center provides a robust, searchable database of information on all Klaviyo’s features, as well as best practice tips and tricks.
Integration with products
Klaviyo offers a fast and seamless integration that takes 1-2 weeks total from start of implementation to go-live.
They built and support the integration themselves and have helped customers integrate it in very short timelines. The integration passes data to Klaviyo in real-time from both the client-side and server-side and features extensible methods to add new tracking for your specific needs.
Once you figure out how to set up your core email templates (which isn’t a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics.
Creating customer satisfaction forms
Yes, they have customer satisfaction forms
Klaviyo’s A/B testing feature for campaigns allows you to easily test different subject lines and content to help you refine your messaging and optimize your send times.
Social media and sharing
Your social media marketing should be as unique and personalized as the customers you’re marketing to. Dynamically transfer data to and from Facebook and Instagram to create relevant messages, deliver consistent experiences and build stronger relationships
Klaviyo makes personalization easy by pulling customer data directly into your email templates. As you’re adding in-text blocks to your emails, you can pull in profile properties by selecting the Insert Property dropdown. You can pull in someone’s first name, last name, the collection they are interested in.
Email Marketing Prices and Plans
Klaviyo has not provided pricing information for this product
But Some Glance of Email Pricing
1 – 250 contacts: Free
251 – 500 contacts: $20/month
501 – 1,000 contacts: $30/month
1,001 – 1,500 contacts: $45/month
1,501 – 2,500 contacts: $60/month
2,501- 2,600 contacts: $70/month
2,601 – 2,700 contacts: $80/month
2,701 – 5,000 contacts: $100/month
1-100 SMS: $1/month
101-200 SMS: $2/month
201-300 SMS: $3/month
and goes on…
The Pros and Cons of Klaviyo
- Form generation
- Ease of use
- High Pricing
- Low Data security
- Poor Customer service