About Mailer Lite
MailerLite In 2005, They started as a web design agency, but soon discovered email marketing and fell in love with it. Mailerlite was born in 2010 to give businesses a simple yet powerful email solution to help them grow.
Today, Mailerlite is a team of 96 designers, developers, writers, speakers, photographers, surfers, chess players, world travelers, dreamers and genuinely nice people.
Although we are from all over the world, we have one thing in common—a passion for building a world-class product within a company culture that is built on trust, dedication and shared values.
Number of contacts
There is not a limit on the number of emails you can send daily – if you need to send out a message to your list of 10 or your list of 10,000, you can easily do so with your Mailerlite account.
HTML Template system
Mailerlite helps customers create professional email campaigns with a powerful yet easy-to-use content editor, subscriber management tools and campaign reports highlighting the most important metrics.
For importing and editing custom templates, you will be using the HTML editor. There are several ways you can import your template in Mailerlite.
1. Import from URL – create a campaign by importing the HTML code directly from a hosted URL.
2. Paste in code – create a campaign by pasting your custom-coded design.
3. Import from ZIP – create a campaign by uploading a zip file that contains the HTML code.
Limits on Emails per month
It allows you to send up to 12,000 emails per month. You can double check how the free plan is different from paid plans here. You can always upgrade and continue using your Mailerlite account whenever you’re ready.
List Segmenting and Tagging
Segmentation allows you to personalize your messaging to specific people, which results in higher engagement because the topics are more relevant. In Mailerlite, you can segment by several criteria including location, age, behavior or whatever is most relevant to you.
Tags in Mailerlite work similarly. You can create a custom label (tag) and assign it manually to different subscribers. Or, you can assign groups automatically based on subscriber behaviors, such as when they fill out a form or make a purchase.
Available automation triggers in Mailerlite:
1. When a subscriber joins a group
2. A link gets clicked
3. When a subscriber completes a form
4. When a subscriber’s field is updated
5. The anniversary of a date
6. The exact match of a particular date from your database
Support or Help System
On the free plan, you get 24/7 email support – while on paid plans you get access to live chat support. In our experience, chat support is quick and helpful. So within a couple of minutes, you have a useful answer to any question.
Integration with products
Mailerlite has dozens of native connections for eCommerce and CMS systems. Like the Mailerlite Shopify integration, Woocommerce, and MailerLite WordPress plugin. Next to those, you can integrate any tool through Zapier. Zapier is a middleware application to connect software – no coding required. Or you can use the MailerLite API.
These integrations will save you lots of time – since you can avoid manual imports of subscribers, trigger an abandoned cart email, pull your products from Shopify into the email editor… you get the idea.
Don’t forget that MailerLite has a lot of the functionality of these external tools anyway. For example, Mailerlite does list growth pop-ups, as does for instance NinjaPopups. The beauty is now, you can use the tool that works best for you.
To quickly start your campaign, you can use one of the more than 60 free email newsletter templates that Mailerlite gives you in the Pro plan. There is a lot of variety, and templates have modern and mobile responsive designs. It’s easy to quickly build a beautiful email.
Creating customer satisfaction forms
Yes, they have customer satisfaction forms
Optimise your emails. Test one email against another – whether it’s the subject lines, content, or From name for email campaign optimization.
Social media and sharing
In Mailerlite, you can directly embed Facebook posts and events, Instagram posts and Tweets in your email. And it’s ridiculously easy. Once you’ve created a new campaign and are in the editor’s view, look for the social media content block.
In Mailerlite You Can Personalize the features like
1Personalize the subject line. You can insert the recipient’s name in the subject line, which is a smart way to stand out in a cluttered inbox.
1. Personalize the ‘from’ address.
2. Personalize the preheader text.
3. Personalize the postscript.
4. Personalize an image.
Email Marketing Prices and Plans
The Pros and Cons of MailerLite
- Free Plan
- Easy to Use
- Landing Page Editor
- Social marketing integration
- ActiveCampaign and others have automation