Introduction
Moosend is an email marketing platform that automates repetitive tasks so marketers can focus on building client relationships. It has an intuitive interface for designing emails and measuring campaigns without coding or web design experience needed.
Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automation, and an award-winning user interface. From fledgling start-ups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses.
Moosend is headquartered in the UK
Number of contacts
The free program allows you to create multiple mailing lists as long as your total is under 1000 addresses
HTML Template
Moosend is a free email template software you can use to create, send, and automate your email marketing campaigns. When it comes to template creation, the tool offers an advanced drag-and-drop editor that lets you build responsive email templates effortlessly.
The email designer has an email newsletter template library with a variety of ready-made templates. The editor is also equipped with all the elements you need to create a visually stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google drive, social media platforms, and more.
Moreover, the email designer also lets you create HTML email templates to deliver a unique user experience. However, to do that, you’ll need some coding skills. Constant Contact also sports a branded template builder that allows you to create email marketing campaigns based on your brand.
Limits on emails per month
You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts. For more subscribers, Moosend has paid plans starting at $8/month and will give you access to more unique features, including the landing page builder, the SMTP server, and phone support.
List Segmenting and Tagging
Moosend’s List Segmentation is a very powerful feature that allows you to send targeted email marketing campaigns by emphasizing on a specific audience contained inside your email marketing lists.
You create segments of your lists by defining your audience based on information that you have already gathered in the form of custom fields and user activity collected from your previous campaigns (e.g. whether members of your list have opened a campaign, or how many and which clicks they have made).
Here is a list of all the segmentation criteria Moosend offers:
- Member Email
- Member Name
- Member Mobile
- Member Tag
- Date Added
- Date Updated
- Other Mailing List
- Verified for Double Opt-in
- Subscription Method
- Opened Any Campaign and more on
Autoresponders
Moosend is one of the best free autoresponder tools you can use right away since the software’s learning curve is almost nonexistent. The service has an intuitive automation workflow builder and pre-built recipes that you can customize or create your autoresponder sequence from scratch.
To build your workflow, you can select from various triggers and actions, run an A/B test, and even duplicate your automation steps to save valuable time. You can also add “And/Or” expressions in your automation steps. The cherry on top is the fact that workflows are shareable among team members.
Best Autoresponder Features
- Marketing automation: deliver email sequences at the right time
- Email newsletter templates: fully customizable and responsive
- List segmentation: target your subscribers with tailored content
- Landing page builder: give your lead generation a great boost
- Subscription forms: design forms to capture your leads in a breeze
- Reporting and analytics: track important email metrics in real-time
- Integrations: streamline your efforts by connecting your favorite apps
Support or Help System
Each company has access to a dedicated Account Manager who can provide email marketing best practices and other tips. Users can contact customer support by email, phone or live chat. They can also browse the knowledge base of frequently asked questions, and access video tutorials and webinars on the platform and email marketing best practices. In addition, Moosend has a deliverability team that can provide recommendations on improving email deliverability.
Integration
For Integration Companies can sign up for a free account via the Moosend website. Once they’ve signed up, they can navigate to the Billing section to get details about upgrading to one of the paid plans.
Database segmentation
Moosend’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.
You can define the conditions of each segment to include or exclude portions of your list. You can add up to 20 conditions to each segment.
You can create complex segments in Moosend using any and all logic. Specific operators included in Moosend’s application are:
- Is
- is not
- Contains
- Does not contain
- Starts with
- Does not start with
- Ends with
- Does not end with
- Is empty
- Is not empty
- Is before
- Is after
- Is between
- Is not between
- is true
- Is false
Design newsletters
The many newsletter templates offered and the step-by-step process of creating a newsletter from start to finish is very important, especially as an amateur in creating newsletters and email marketing in general
If you have basic knowledge of graphic design and html scripting you can create very beautiful and eye-catching newsletters.
Creating customer satisfaction forms
Surveying your customers is really easy using the Survey buyers recipe, which allows you to send them any customized campaign within or after a specific time frame.
Automatically send them a campaign once they have made a purchase on your site.
A/B testing
Moosend has an A/B testing tool that you can use to optimize your emails and subject lines. You create multiple versions of your email, and send each version to a portion of your customers. Moosend tracks how each version performs, and you can choose a winning email to send the rest of your testing pool.
Social Media Sharing
Social Share buttons are easy to add and even easier to adjust to your liking. After you’re done setting up your newsletter Structure inside the Editor.
Personalization
When you insert a personalization tag (such as the Recipient Name tag #recipient: name#) inside the content of your newsletter, it will look something like this:
Hello #recipient:name#
Here’s a list of all the personalization tags Moosend offers by default to help get you started:
- Unsubscribe Link
- Update Profile Link
- Forward to a Friend Link
- This email was sent to
- View Campaign in Browser Link
- Account VAT
- Account Email
- Account Address
- Account Company
- Current Date and Time
- Recipient Name
- Recipient Email
- Recipient Custom Field
- Facebook Share Link
- Twitter Share Link
- Google Plus share Link
Pricing
