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MS-66 Marketing Research
Block 1 – Marketing Research Concepts and Design
Unit 1 – Marketing Research – Meaning and Importance
Unit 2 – Organisation of Marketing Research in India
Unit 3 – Research Design
Block 2 – Data Collection
Unit 1 – Data Collection
Unit 2 – Sampling
Unit 3 – Questionnaire Design and Development
Unit 4 – Attitude Measurement & Scaling
Block 3 – Data Processing and Analysis
Unit 1 – Qualitative Research
Unit 2 – Data Processing – Coding, Tabulation and Data Presentation
Unit 3 – Description & Inference from Sample Data
Unit 4 – Analysis of Association
Block 4 – Multivariate Analysis
Unit 1 – Regression Analysis, Discriminant Analysis and Factor Analysis
Unit 2 – Conjoint Analysis
Unit 3 – Cluster Analysis and Multi-Dimensional Scaling
Unit 4 – Application of Marketing Research in India – Some Case Studies
Question Papers
(Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)
From the brand
Gullybaba Publishing House
We provide IGNOU Books, Solved Assignments & Handwritten Assignments
How it all started…
That is what sets Gullybaba apart. Our founder Dinesh Verma is an IGNOU alumni and genuinely understands the challenges & importance of finding the right study material. He founded Gullybaba so that no student ever lacks proper help books and solved assignments as he did.
How we get our start?
Our founder Dinesh Verma is an IGNOU alumni and understands the challenges of finding the right study material. He founded Gullybaba to help students overcome these challenges.
What makes our products unique?
Scientifically & psychologically designed, takes little time to go through, understand and get good marks in a short period.
Easily accessible & made from recycled paper
Why we love what we do?
We exist to nurture young minds to help them make great careers & get jobs at the best places in India & abroad to fulfil their dreams faster and easier.
Why Choose Us?
Prepared by a team having 21+ yrs of experience in IGNOU studies.
Scientifically prepared with lots of effort and time to help IGNOU students get good marks in a very short span of preparation time.
Gullybaba at the International Book Fair for a Decade+ Guiding Lakhs of Students
Year after year we have been the only consistent publishing house in the distance learning segment to show up at the WBF in all our glory to make it easy for our students to access Top Quality IGNOU Help Materials.
Gullybaba’s Unique Story
A name is the core of who you are. Our name is the biggest testament to who we are, and what we do!
Our name is a combination of Gully and Baba. Gully comes from the ancient game played in Rural India–Tip cat. ” गुल्ली डंडा ” which symbolizes focused action.
Baba stands for teacher, and our books and study Materials function as an elder BABA helping students with FOCUSED Study to always take ACTION & get SUCCESS
Publisher : Gullybaba Publishing; Website: www.gullybaba.com | Customer Care: 9312235086, hello@gullybaba.com; Latest edition (19 October 2022); Gullybaba Publishing Website www.gullybaba.com Customer Care 9312235086, hello@gullybaba.com
Language : English
Paperback : 156 pages
ISBN-10 : 9355544073
ISBN-13 : 978-9355544070
Reading age : 12 years and up
Item Weight : 191 g
Dimensions : 22 x 15 x 2 cm
Country of Origin : India
Net Quantity : 1.00 count
Importer : Gullybaba Publishing Email: hello@gullybaba.com Phone: 9312235086
Packer : Gullybaba Publishing Email: hello@gullybaba.com Phone: 9312235086
Generic Name : MS-66 Marketing Research Based on CBCS Syllabus for All Indian Universities
