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Gullybaba IGNOU MBA (MS) 2nd Sem MS-66 Marketing Research in English – Latest Edition IGNOU Help Book with Solved Previous Year’s Question Papers and Important Exam Notes


Price: ₹213.00
(as of Apr 16, 2024 02:13:56 UTC – Details)


MS-66 Marketing Research

Block 1 – Marketing Research Concepts and Design

Unit 1 – Marketing Research – Meaning and Importance

Unit 2 – Organisation of Marketing Research in India

Unit 3 – Research Design

Block 2 – Data Collection

Unit 1 – Data Collection

Unit 2 – Sampling

Unit 3 – Questionnaire Design and Development

Unit 4 – Attitude Measurement & Scaling

Block 3 – Data Processing and Analysis

Unit 1 – Qualitative Research

Unit 2 – Data Processing – Coding, Tabulation and Data Presentation

Unit 3 – Description & Inference from Sample Data

Unit 4 – Analysis of Association

Block 4 – Multivariate Analysis

Unit 1 – Regression Analysis, Discriminant Analysis and Factor Analysis

Unit 2 – Conjoint Analysis

Unit 3 – Cluster Analysis and Multi-Dimensional Scaling

Unit 4 – Application of Marketing Research in India – Some Case Studies

Question Papers

(Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)


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Publisher ‏ : ‎ Gullybaba Publishing; Website: www.gullybaba.com | Customer Care: 9312235086, hello@gullybaba.com; Latest edition (19 October 2022); Gullybaba Publishing Website www.gullybaba.com Customer Care 9312235086, hello@gullybaba.com
Language ‏ : ‎ English
Paperback ‏ : ‎ 156 pages
ISBN-10 ‏ : ‎ 9355544073
ISBN-13 ‏ : ‎ 978-9355544070
Reading age ‏ : ‎ 12 years and up
Item Weight ‏ : ‎ 191 g
Dimensions ‏ : ‎ 22 x 15 x 2 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1.00 count
Importer ‏ : ‎ Gullybaba Publishing Email: hello@gullybaba.com Phone: 9312235086
Packer ‏ : ‎ Gullybaba Publishing Email: hello@gullybaba.com Phone: 9312235086
Generic Name ‏ : ‎ MS-66 Marketing Research Based on CBCS Syllabus for All Indian Universities

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