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Gullybaba IGNOU MBA (MS) 2nd Sem MS-66 Marketing Research in English – Latest Edition IGNOU Help Book with Solved Previous Year’s Question Papers and Important Exam Notes

Price: ₹213.00
(as of Apr 16, 2024 02:13:56 UTC – Details)

MS-66 Marketing Research

Block 1 – Marketing Research Concepts and Design

Unit 1 – Marketing Research – Meaning and Importance

Unit 2 – Organisation of Marketing Research in India

Unit 3 – Research Design

Block 2 – Data Collection

Unit 1 – Data Collection

Unit 2 – Sampling

Unit 3 – Questionnaire Design and Development

Unit 4 – Attitude Measurement & Scaling

Block 3 – Data Processing and Analysis

Unit 1 – Qualitative Research

Unit 2 – Data Processing – Coding, Tabulation and Data Presentation

Unit 3 – Description & Inference from Sample Data

Unit 4 – Analysis of Association

Block 4 – Multivariate Analysis

Unit 1 – Regression Analysis, Discriminant Analysis and Factor Analysis

Unit 2 – Conjoint Analysis

Unit 3 – Cluster Analysis and Multi-Dimensional Scaling

Unit 4 – Application of Marketing Research in India – Some Case Studies

Question Papers

(Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)

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That is what sets Gullybaba apart. Our founder Dinesh Verma is an IGNOU alumni and genuinely understands the challenges & importance of finding the right study material. He founded Gullybaba so that no student ever lacks proper help books and solved assignments as he did.

How we get our start?

Our founder Dinesh Verma is an IGNOU alumni and understands the challenges of finding the right study material. He founded Gullybaba to help students overcome these challenges.

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Gullybaba’s Unique Story

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Our name is a combination of Gully and Baba. Gully comes from the ancient game played in Rural India–Tip cat. ” गुल्ली डंडा ” which symbolizes focused action.

Baba stands for teacher, and our books and study Materials function as an elder BABA helping students with FOCUSED Study to always take ACTION & get SUCCESS

Publisher ‏ : ‎ Gullybaba Publishing; Website: www.gullybaba.com | Customer Care: 9312235086, hello@gullybaba.com; Latest edition (19 October 2022); Gullybaba Publishing Website www.gullybaba.com Customer Care 9312235086, hello@gullybaba.com
Language ‏ : ‎ English
Paperback ‏ : ‎ 156 pages
ISBN-10 ‏ : ‎ 9355544073
ISBN-13 ‏ : ‎ 978-9355544070
Reading age ‏ : ‎ 12 years and up
Item Weight ‏ : ‎ 191 g
Dimensions ‏ : ‎ 22 x 15 x 2 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1.00 count
Importer ‏ : ‎ Gullybaba Publishing Email: hello@gullybaba.com Phone: 9312235086
Packer ‏ : ‎ Gullybaba Publishing Email: hello@gullybaba.com Phone: 9312235086
Generic Name ‏ : ‎ MS-66 Marketing Research Based on CBCS Syllabus for All Indian Universities



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