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(as of Apr 13, 2024 09:16:58 UTC – Details)
The international bestseller now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’
The New Rules of Marketing and PR is an international bestseller with more than 375, 000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs or more, your product or service is bound to get lost in the ether. In the New Rules of Marketing and PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals and non-profit managers
Offers a wealth of compelling case studies and real-world examples
Includes information on new platforms including Facebook Live and Snapchat
Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
ASIN : 8126572590
Publisher : Wiley; Sixth edition (15 May 2018)
Language : English
Paperback : 448 pages
ISBN-10 : 9788126572595
ISBN-13 : 978-8126572595
Item Weight : 517 g
Dimensions : 20.3 x 25.4 x 4.7 cm
