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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly


Price: ₹1,100.00
(as of Apr 14, 2024 22:18:04 UTC – Details)



For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Publisher ‏ : ‎ John Wiley & Sons (12 June 2007)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0470113456
ISBN-13 ‏ : ‎ 978-0470113455
Item Weight ‏ : ‎ 440 g
Dimensions ‏ : ‎ 14.7 x 3.05 x 22.45 cm

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