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Social Media Marketing Workbook: How to Use Social Media for Business

Price: $18.60
(as of Apr 08, 2024 13:20:03 UTC – Details)

NEW 2024 Edition ** NOW AVAILABLE **
Search for ‘Social Media Marketing Workbook 2024’

This is an OLD edition – purchase ONLY if required for a University Course.

Search for ‘Social Media Marketing Workbook 2024’ to find NEW edition in either Kindle or Paperback formats.UPDATED: Fall, 2023 – FALL UPDATED EDITION
2023 UPDATED EDITION – Social Media Marketing 2023

Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other booksLearn to Advertise on Social Media Platforms without losing moneyWatch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!The #1 Bestselling Book on Social Media Marketing for Your BusinessJason McDonald – written by a successful practitioner of Social Media MarketingStanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshopsGot Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of ContentsIntroduction – how this book works. How to access the companion worksheets and resources.Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.Facebook – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.TikTok – the new kid on the block and how to use TikTok for B2C marketing.Pinterest – Pin it to win it on PinterestEmail Marketing – the Rodney Dangerfield of social media marketing
Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies

Publisher ‏ : ‎ Independently published (December 13, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 467 pages
ISBN-13 ‏ : ‎ 979-8368326504
Item Weight ‏ : ‎ 2.54 pounds
Dimensions ‏ : ‎ 8.5 x 1.06 x 11 inches



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