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Digital Marketing Strategy: An Integrated Approach to Online Marketing


Price: $35.99
(as of Apr 08, 2024 08:01:16 UTC – Details)


Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.


From the Publisher

Copy of the book Digital Marketing Strategy with text: Praise for the second editionCopy of the book Digital Marketing Strategy with text: Praise for the second edition

Glenn: I feel like a digital marketing pro after reading this book. Highly informativeGlenn: I feel like a digital marketing pro after reading this book. Highly informative

E. Young: Dense but very informative!E. Young: Dense but very informative!

LAE: Excellent guide I have used in teaching & a refresher for areas I don't spend a lot of timeLAE: Excellent guide I have used in teaching & a refresher for areas I don't spend a lot of time

JF: Great resource. This is my go-to book for all things digital marketingJF: Great resource. This is my go-to book for all things digital marketing

Publisher ‏ : ‎ Kogan Page; 3rd edition (May 31, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 416 pages
ISBN-10 ‏ : ‎ 1398605972
ISBN-13 ‏ : ‎ 978-1398605978
Item Weight ‏ : ‎ 1.38 pounds
Dimensions ‏ : ‎ 6.18 x 0.87 x 9.21 inches

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